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University of Toronto · Rotman Commerce · RSM250

RSM250
Principles of Marketing.

Weekly modules following the RSM250 schedule, from market research and consumer behaviour through segmentation, targeting and positioning to products, brands, communications, channels and pricing, plus the Bose, Ikea and Glossier cases. Each module has a quiz and a flashcard deck.

9
Weekly modules
Free
To start
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Week by week, one card each.

  1. 01Introduction to Marketing
  2. 02Value Creation, Market Research & Consumer Behaviour
  3. 03Segmentation, Targeting & Positioning
  4. 04Products
  5. 05Brands
  6. 06Marketing Communications
  7. 07Channel Distribution
  8. 08Pricing
  9. 09Cases: Bose, Ikea, Glossier

Fall 2026, at a glance.

Grading scheme

RSM250 Fall 2026

RSM250 Fall 2026 grading components and weights
ComponentWeightWhen
Class Participation and Attendance15%Ongoing
Dynamic Study Modules (DSM) Assignments10%Ongoing; see the class schedule for deadlines
Research Requirement3%See the research participation requirement
Case Group Presentation10%During the final exam period
Case Group Report17%During the final exam period
Final Term Exam40%During the final exam period

The components above add to 95%; the outline lists the rest in its schedule. From the published RSM250 Fall 2026 outline. Your section’s syllabus is the authority.

Grading scheme

RSM250 Winter 2026

RSM250 Winter 2026 grading components and weights
ComponentWeightWhen
Class Participation and Attendance15%Ongoing
Dynamic Study Modules (DSM) Assignments15%Ongoing
Research Requirement3%See the research participation requirement
Case Group Presentation10%During the final exam period
Case Group Report17%During the final exam period
Final Term Exam40%During the final exam period

From the published RSM250 Winter 2026 outline. Your section’s syllabus is the authority.

AI policy · Fall 2026

Not for tests, papers, code or major assignments; fine for gathering information

Students may not use artificial intelligence tools for taking tests, writing research papers, creating computer code, or completing major course assignments. However, these tools may be useful when gathering information from across sources and assimilating it for understanding.

Quoted from the RSM250 Fall 2026 outline (Generative AI / ChatGPT). Read the full policy there before you rely on it.

In the calendar

RSM250H1: Principles of Marketing

Students receive an introduction to the basic concepts, theories, and methods of contemporary marketing. The course offers a comprehensive framework to develop successful marketing efforts and allows students to create a marketing plan. Specific topics examined: market research, consumer behaviour, segmentation, product policy, pricing, distribution, communications, sales, and direct marketing. Not eligible for CR/NCR option. Note: this course is normally taken in first year.

Credit
0.5 FCE
Hours
24L
Breadth
Thought, Belief and Behaviour (2)
Exclusion
MGT250H1

From the Arts & Science Academic Calendar.

Open RSM250, everything’s there.

Modules & quizzes

One card per week, each with its quiz.

Flashcards

Every module, its own deck.

Practice exams

Midterm and final, timed.

Mistake review

The questions you missed, back again.

Grading schemes

Know what every mark is worth.

AI policy

Quoted from the outline, never summarised.

RSM250

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